Kampgrounds of America, Inc. (KOA) is looking forward to a year of significant expansion in 2024. In 2023, KOA elevated the total number of operating KOA parks to 511 by the end of the year.
A key factor in KOA’s success has been the sales team’s progress, with 12 conversions of independent parks and the signing of eight new construction contracts, resulting in 20 agreements in 2023. This effort marked a significant rise from 14 agreements in the previous year.
“KOA is the go-to partner for conversion and new build campgrounds,” said chief acquisition officer Chris Fairlee. “The equation is easy for owners to see how our brand and services set them up for success and create operational efficiencies.”
The organization also maintains a robust pipeline for future expansions, including six parks in the process of converting to a KOA and 26 new construction franchise campgrounds. KOA also has three owned properties earmarked for KOA campground development. With a healthy franchise renewal rate of 95%, KOA could easily reach 550 campgrounds in the next few years.
“The combination of high renewal rates amongst our existing franchisees, along with the healthy influx of new franchisees and new campgrounds, is a clear indication that KOA is meeting the needs of our customers – both campers and franchisees alike,” said Toby O’Rourke, president and CEO of Kampgrounds of America, Inc. “Our comprehensive range of services, from marketing and KOA.com to campground design and our proprietary Property Management System, K2, we are undoubtedly valuable at every stage of our franchisees’ business lifecycle. I am incredibly proud of what our teams have accomplished and am excited for what 2024 and beyond holds for KOA.”
As KOA moves into 2024, the company remains dedicated to enhancing outdoor experiences for campers and supporting campground owners and operators with its world-class services.
