Hospitality’s biggest players are heading into the wild, with Marriott International becoming the latest hotel giant to stake its claim in the booming outdoor accommodations market. Last month, Marriott acquired nature-focused Postcard Cabins at the same time that it forged a long-term agreement with Trailborn, an outdoors-oriented boutique hotel brand. Both moves are part of Marriott’s plan to launch an outdoors-focused collection later this year, centered on upscale and upper-upscale accommodations that cater to travelers seeking nature-immersive experiences. Postcard Cabins, which launched in 2015 and previously operated under the name…
From Cabins to Glamping, Big Hotel Chains Lean into the Great Outdoors in the U.S. Metro Areas
